Media Releases Public Relations
Publicity And PR Information
|
|
|
Media Releases Public Relations |
|
| ||
| ||
|
| ||
|
eBay:
More books on public relations | ||
|
You are free to use content from this page in your blog or website, in return for a link back to this page from that blog or website.
How To Get Press To Come To You
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking' They don't just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field. And here's how you can become one too... 1. Your first step is to define your niche. Don't just choose the whole of your industry. Choosing a particular area that has relevance for people's lives (or their money!) means that you will be more appealing to a journalist or editor. For instance if you are a life coach choosing one area of coaching (say helping people find a new job) is going to be more successful than trying to set yourself up as an expert on everything. Likewise if you deal with investing people's money, talking about investing for your children's education and further education will bring you better results as specific situations and articles will bring you into the mind of the journalists. 2. Get your press release written ' who you are and what you do should be summed up clearly and precisely. If you can't handle writing a press release get hold of a copywriter or contact me for details of my press release writing service. Make sure it has a vibrant and attention grabbing first paragraph as many journalists are too pressed for time to read beyond it. 3. Identify your target publications. This might involve some research into what your potential clients read, watch and check out on-line. Don't be distracted by the thought of getting into gorgeous glossies or huge consumer publications if your clients are more likely to be swayed by something they read in the trade press. Focus. 4. Sort out your press release (or get me to do it for you!) and send it, together with your tip of the month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into layman's language so keep tips practical and easy to read. When sending to journalists keep it in the body of an email, no attachments, no fancy pictures or logos. 5. Make a date in your diary to send a new one out every month/week. Don't forget to include your press release at the same time. 6. Make sure you have your extras (photograph, biography, logo) ready to go at all times if requested by a journalist. 7. Give the press a valid number, possibly even your mobile, where it's going to be easy for them to reach you without having to navigate switchboards or assistants. 8. Don't forget radio. Even if you think that you're unlikely to reach a large number of your potential clients by appearing on a particular show (and you can usually do this from home or the office if time is a problem), it's great to be able to say "as heard on.." and it's good practical media practice for you. Finally, even though your clients may not be listening, potential press contacts often are! 9. Advertise the fact that you are available for media comments and articles in as many places as possible ' on your website, on your business card, in your email signature - and use your published tips to create a portfolio (both online and in a nice funky folder!) to further enhance your reputation as an expert. Copyright Paula Gardner 2004. All rights reserved. About The Author Paula Gardner is a PR and marketing coach who works with people who are passionate and serious about getting their business noticed by the media. You can read more articles on PR and marketing at http://www.doyourownpr.com.
Cat 267 |
|
|
|
RELATED ARTICLES
Publicizing Your Company Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. What Kind of PR Makes Sense' For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people? Dont Expect to Bump Oprah From A Magazine Cover "I want a pony, a tree house and the fastest bike in the world." Public Relations: Converting the Non-Believers What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific business objectives. Much Ado About A Lot! I say public relations can be a matter of survival for your organization. PR: Time For a New Playbook' When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach. Networking: 17 Essential Strategies In The 21st Century It is virtually impossible to succeed professionally and personally without developing a network of people. There is no career or business opportunity where you can be rewarded entirely for what you know and how well you know your work. How to Generate Free Publicity for Your Product, Service, or Cause One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY. Transparency in Online Transactions In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product. How to Get PR There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or editor ultimately controls the content of a publication. However, here is the method we recommend: Just What Kind of PR Matters to You' Parties, videos, booklets and column plugs? Etymology- How Words Change Over Time Etymology is the study of the origins of words. Mind Your Own Business! And the best way to mind your own business is to insure that those audiences whose behaviors have the greatest effect on your enterprise keep thinking about you in the most positive way. Reason is, bad behaviors often follow bad perceptions, so what your external audiences think about you can mean success or failure. Forget the Press Release - Heres How to Pitch Like Roger Clemens Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. Publicity: Write a Letter to the Editor for Free Publicity Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them! Its Just Common Sense! When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at least, they seem to ignore the reality that those behaviors really do impact their organizations. Public Relations ' Defining Your Organization from the Inside Out What do your customers say about your company? When Should You Outsource Your PR Efforts' 1) Do you NEED solid, consistant media exposure...week after week, or are you satisfied with "occasional" exposure? Now, this question alone is important... but not enough. The main component of this question is the IMPORTANCE of PR. The Ratings are Coming Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth. Want To Join the Bandwagon? Be Sure It Has Wheels! Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter'" and "Just because everyone's doing it, does that make it right for us'"
|
 Public relations home | Public relations site map | custom google search | Privacy policy |
| Copyright © 2010 www.dovada.net.au Website Hosting Australia |
