Media Releases Public Relations
Publicity And PR Information
|
|
|
Media Releases Public Relations |
|
| ||
| ||
|
| ||
|
eBay:
More books on public relations | ||
|
You are free to use content from this page in your blog or website, in return for a link back to this page from that blog or website.
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV. 2. If a TV researcher phones you, treat the conversation like a mini-audition. They're listening out for how you say things as well as what you have to say, so let your personality shine. 3. Pictures rule when making TV programmes. When sending ideas to TV companies, make sure that you have thought it through from a visual point of view. It's not just about what you say; it's about what you show and how you look as well. 4. Negotiate money only when your appearance is definitely confirmed. Be confident and neutral when discussing fees and decide beforehand if you are prepared to do the interview for free. If there is a fee it's unlikely to be large. 5. When doing a TV interview, keep talking, be aware of body language and tone of voice 6. Ask what the first question is likely to be before filming starts to help you prepare. The interviewer will have prepared a list of questions and may share some of them with you beforehand. Remember that the interviewer wants the interview to go well just as much as you do. 7. What to wear ' avoid spots, stripes (including pinstripe shirts and suits) and small patterns ' they make the camera go squiffy ('strobing' to be precise). Also avoid all black and white. 8. Ensure that everything about you is congruent with the message you are giving. If your message is sober, dress accordingly (leave the Homer Simpson tie at home). 9. Remember that virtually everyone who ever appeared on television (including famous people) felt nervous beforehand. Nerves just show you that you're part of the human race. Use your nerves to create energy. 10. Use your appearance to give you the most benefits. Tell your past, present and future clients all about it and if possible include a link to it on your website. Joanne Mallon 2005 ' Extracted from The Beginners' Guide to TV Interviews ' e-book coming soon from www.MediaLifeCoach.com Joanne Mallon was a producer for all of the UK's leading TV channels including the BBC, ITV and GMTV. She has coached thousands of people through TV interviews, from novices to famous celebrities. She now helps women in the media achieve their potential and helps small businesses attract publicity. For your free media marketing ezine visit Joanne at http://www.MediaLifeCoach.com or email Joanne@medialifecoach.com
Cat 267 |
|
|
|
RELATED ARTICLES
A PR Surprise for Managers For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies. 10 Tips for Tantalizing News Releases Want to get radio interviews and coverage in print publications to sell more books? She Who Has the Gold... 'makes the rules, of course. Media Training: When Reporters Bully You UNDER FIRE Why You Should Write a Book (Even if You Really Dont Want To) Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it'" Make the Media Your Friend The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. Top 10 Tips for Successful TV Interviews 1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV. Add Some Firepower to your PR Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine. Competition in the News Creates Spin In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say. I have found that many reporters including at the Wall Street Journal, Business Week, Christian Science Monitor, etc completely spin articles. How would I know this? Well I have my sources and I will not tell you!!! Just kidding, thought you might want to hear that excuse one more time. How to Get Publicity for a Service Business Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more. Do-It-Yourself Public Relations "Advertising is what you pay for. Publicity is what you pray for." R.O.I. -- O.K., Heres The Deal! You can SO measure return-on-investment for a public relations program! Public Relations Strategies: Announcing News on a Press Tour Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Recessions Dont Last Forever! It could, but what if it doesn't? Which PR? Judge for Yourself You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary. Media Training 101: When 60 Minutes Knocks On Your Door You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a firing squad than a crew from the 5:00 news. Although most reporters have professional integrity, some can be crafty. Dont Be Incredible Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible. If Your PR Cant Do This, Bag It! As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives? Andrew Bogut - His Big Media Blunder And What You Can Learn From It Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million. Publicity - The Right Media Person to Call for Free Publicity You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.
|
 Public relations home | Public relations site map | custom google search | Privacy policy |
| Copyright © 2010 www.dovada.net.au Website Hosting Australia |
