Media Releases Public Relations
Publicity And PR Information
|
|
|
Media Releases Public Relations |
|
| ||
| ||
|
| ||
|
eBay:
More books on public relations | ||
|
You are free to use content from this page in your blog or website, in return for a link back to this page from that blog or website.
Using the Media - Five Reasons Why
The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary. But why is the media so powerful' Is the media simply a mirror to the world? Or is the media all powerful and capable of brainwashing the masses to radically alter their behaviour, values and beliefs' This question is central if you want to harness the power of the media to build or manage perceptions. The media can be a powerful entity, but this doesn't mean only for positive benefit. To answer this question you must first understand why people need the media and how they use it. Management or marketing theory is famous for Maslow's Hierarchy of needs. Taking this concept and other readings and applying it to the media, I believe there are 5 basic needs why people use the media. 1. THE NEED FOR KNOWLEDGE AND UNDERSTANDING. The media help make sense of an ever changing and complex world for us. We all have a basic need to understand the world around us. Inspiration, motivation, education and the ability to learn new ideas are all delivered by various forms of the media. Quite simply it's knowing what's happening, often as it unfolds and being involved. 2. THE NEED FOR REFLECTION, APPRECIATION, LOVE AND FRIENDSHIP. You may have the opinion the media only reinforces negative stereotypes and popular opinion. But the media in its earliest form, such as sculpture, painting and art helps us appreciate and see beautiful things. It fulfils an emotive and aesthetic need. Despite the hype or perceived shallowness of the media it can bring people closer together and fulfil the need for love and friendship. Photographs far example can reflect moments, entice emotion and involve large groups of people instantly. 3. THE NEED FOR SELF ESTEEM. The media provides enormous opportunity for self-development. Take this E-Zine for example and my goal of sharing my knowledge, ideas and inspiration with others. The media can fulfil our needs for self-confidence, stability, status and reasoning. It is a mechanism for supporting our personal endeavours and assisting others. 4. THE NEED FOR SOCIAL BELONGING. Maslow's hierarchy of needs and teenage children prove that we all need to feel a sense of social belonging. This sense of belonging can be at many levels - family, friends, communities or even nations! The media brings us closer together and provides a sense of community. 5. THE NEED TO ESCAPE FROM THE DAILY GRIND. We all know that amongst Western nations personal debt is increasing and people are working harder, spending longer hours at work and are under more pressure than previous generations. Our attention span is also decreasing as the world becomes an increasingly crowded, cluttered and competitive place. We often yearn for a simpler life. The media provides tension relief from the daily grind and tedious nature of life. Call it an escape, fantasy or diversion, the media provides an opportunity to tune out from the real world and enter another space. Just look at the rise in popularity of lifestyle or reality TV programs where you can renovate your house, makeover your garden or go on an exotic holiday without leaving the comfort of your own lounge! The media can bring different aspects of the world into our homes, our computers or our cars offering insight and release. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com
Cat 267 |
|
|
|
RELATED ARTICLES
How to Stay Composed During Contentious TV Interviews NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001. Publicity: When Calling a Reporter, Keep it Short When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas). Slow Day? Create News Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up: The Right Hook Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah? Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter. Public Relations Success Starts Here For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary. How To Write A Killer Press Release One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can't seem to make it work for them. Got Publicity? How to Become a Household Name Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped." She Who Has the Gold... 'makes the rules, of course. Pressure From the Top' Yes, and that pressure often comes from a CEO who knows what a public relations investment SHOULD produce. Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump." Andrew Bogut - His Big Media Blunder And What You Can Learn From It Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million. Grow Your Financial Planning Practice by Taking Your Publicity National Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs. How to Generate Free Publicity for Your Product, Service, or Cause One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY. When Tactics Are Not Enough Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the behaviors of those outside audiences that impact you the most. Managers, Got a Grip on Your PR' What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary. Publicity: Five Tips for Calling a Reporter Always ask, "Is now a good time'" A Guide to Optimizing Public Relations Content This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer lies less and less on traditional forms of promotion such as press releases, learning the tricks of the trade to qualifying for top search engine placement could be the most important thing you ever do for your company. Underestimating the Power of In-House PR Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect. Media Training - Essentials for ALL Office Professionals Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business.
|
 Public relations home | Public relations site map | custom google search | Privacy policy |
| Copyright © 2010 www.dovada.net.au Website Hosting Australia |
