Media Releases Public Relations
Publicity And PR Information
|
|
|
Media Releases Public Relations |
|
| ||
| ||
|
| ||
|
eBay:
More books on public relations | ||
|
You are free to use content from this page in your blog or website, in return for a link back to this page from that blog or website.
Does Your Small Business Have a Grooming Policy'
They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg" there are a few things you need to think about in your small business. You need a grooming policy; one, which allows for individualism to a point but conveys confidence to the consumer. Obviously if you run certain types of businesses such as; a head shop, tattoo parlor, a funky novelties retail store, new age spirituality store, adult book store, alternative music shop or cyber cafe; then grooming policy is not as critical. As a matter of fact the more unique the grooming from mainstream the better following of clientele you will have. For the rest of it is different. All employees and crewmembers must be well groomed. Shirts should be tucked in. Men should be clean-shaven. Facial hair is ok but beards must be trimmed and mustaches should be well kept. We don't want anyone looking like Charlie Manson or Adolf Hitler. Everyone should like they have just left ettiqutte school for girls or graduated from the boy scout. Well, let's not take this too far, however we as business people must be thinking here to insure repeat customers and lots of referral business. So, hair should be brushed and controlled even on windy days or wear a hat; not just any hat, a company logo'ed hat. In the summer most workers cut their hair to stay cool and keep perspiration out of their eyes. If you are an outdoor service company like ours, we run a car wash, then we recommend sweat bands if this continues to be a problem (company colors, of course). Additionally in our company we go so far as to instruct workers to be careful not to wipe their face after handling tire dressing because your hands will have black on them and you will eventually get stains all over your head band and in your eyes. Each company has a different set of things to think of. Food vendors have other issues, clothing stores others; every business is different and your grooming policy needs to be cognizant of how you business differs from others and what type of policy is safe and smart for you. All workers should shower each morning before work. This keeps them smelling nice; body odor can be a real turn off to customers and kill a sale faster than anything else. If a crewmember perspires a lot, that worker should bring an extra towel and shirt if they work outside. Politely suggesting body deodorant may not be such a bad idea either to help you from losing sales. In the car wash business we must be concerned that a worker should not use car wash towels to wipe sweat off their face and body. The towels will dry out and someone else will accidentally pick up that towel and use it for windows or wax and smear dried sweat all over a black Mercedes. If your company works out doors on humid days; the heavily perspiring worker should change in to their new second company shirt at 2:00 pm after wiping off with the towel they brought. Extra deodorant, preferably roll-on with a cap that fits snug, can be kept in the break room with the employees name on it. If you work outside with a work crew out of a work truck, keep it behind the seat, rather than in the glove box. Roll-on left in the glove box on hot days will heat up and leak. The best thing to use is baking soda. If you rub a little under your arms, it will absorb sweat for hours. What ever grooming and personal hygiene policy you have must fit your individual small business, do not simply adopt another businesses policies, make your own and think about it. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Cat 267 |
|
|
|
RELATED ARTICLES
PR Planning: Mapping Out Your Strategies, Tactics With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost. Publicizing Your Company Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Media Releases - Helping Grow Your Business Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements. Speaking to the Press If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization. How to Tie-In With News Events to Score Publicity It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking as the"big story" mentality takes hold. Marketing-Minded Financial Planners--Appearing on TV? Tell the World! It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people. Top Ten Tips For Great Sound Bites If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter. It's exciting, but scary. What do you do? How do you prepare? Dont Pay for Radio Interviews It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show. PR and the Small Matter of Results As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions? How to Get Publicity for a Service Business Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more. Managers: Why PR is SO Key When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives. For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact Just because a publication is small doesn't mean that getting your name in it won't have great impact. How PR Helps Fiercely Competitive Managers Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives. How Marketing-Minded Financial Planners Get Publicity You've probably noticed, if you live on this planet, that we live in a media-driven world. Managers: A Key to Your Survival Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there. Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them ' their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you. Auto Detailing Public Relations; United Way Withholding As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion. The United Way depends on employees of large companies to donate 1% or 1.5% of their income through payroll withholding. Three Communication Secrets of The Great Communicator I've worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one's life. No one person can do many things without the involvement of other human beings; having superior communication skills, then, is a highly enviable quality, and those who manage such a feat serve as role models to the rest of us. Ronald Reagan, "The Great Communicator", exemplified this quality so well that people elected him President. Building Community Support for Project Permitting, Construction, and Marketing Redevelopment is replacing new construction throughout the Greater Boston area, as construction costs climb and the commercial/retail vacancy rate reaches new (and alarming) levels. Managers, Which PR Is Right For You' An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives. Achieved, incidentally, by persuading key outside people with the greatest impacts on your organization to your way of thinking, then moving them to take actions that help your unit succeed.
|
 Public relations home | Public relations site map | custom google search | Privacy policy |
| Copyright © 2010 www.dovada.net.au Website Hosting Australia |
