Media Releases Public Relations
Publicity And PR Information
|
|
|
Media Releases Public Relations |
|
| ||
| ||
|
| ||
|
eBay:
More books on public relations | ||
|
You are free to use content from this page in your blog or website, in return for a link back to this page from that blog or website.
Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring out the latest prototype of the company's new and "hot" product to a large audience. Top management may plan to use the trade show to increase profitability and market share. Here are some tips: The purpose of participation: Before deciding whether you company should be part of this trade show, there must be a meeting of top management about the demographics of their target audience and the overall impact of the trade show. If the trade show is to launch a new product, then it should be obvious that all promotional literature and samples of the new product be ready. On the other hand, if participation in the trade show is just to create awareness and corporate visibility, then through prior research, ensure that the neighboring booths (your competitors) do not steal your "thunder". Consider co-sharing your booth: Co-sharing your booth with an alliance can be positive if there is synergy. It can also help lower the cost of booth rental and introduce your services to your alliance's customers. However, the dangers of this approach is that one exhibitor may garner more exposure and publicity which may cause some dissent; there is also the issue of the signage and the "overall feel" of the booth that has to be agreed by both parties. The Multimedia experience: It is logical to prepare a multimedia experience for participants because there will be many booths shouting for attention. Trade shows are normally chaotic in nature. Thus make enquiries about the installation of large projector screens and platforms before committing yourself to the trade show. Advertise with the trade show organizers: The trade-show organizers will be promoting the event in the various media and your company should find out if you can tag onto this media blitz. A common method is to offer your company's new product as a prize for the event's grand contest. Logistics Management: Have you been to an exhibitor's booth and asked for brochures and be given the reply that they had run out of supply? Similarly, you discovered that the chart displayed at the booth and the information provided in the brochure was not the same. What was your impression of the credibility and level of professionalism of the organization' It is essential that all information in the brochures and promotional materials be checked for accuracy and their supply sufficient for the entire event. Trade visitors will remember the organization by these items. Train your sales staff well: If you need to get temporary staff to help out, ensure that they are well drilled about the new product and the company's business philosophy. They must be forth-coming with their replies to enquiries from the public. They should not just wear the company's specially designed T-shirt and hand out flyers! Feedback forms: It is not realistic to expect "record sales" during the trade show. It is also important to create a rapport with the trade visitors by encouraging them to fill out feedback forms with their personal particulars. This will entitle them to a gift. The gifts must also be designed so that the organization will be remembered even after the trade show is over. Networking: Use this opportunity of being part of the trade show to network with other trade show participants. Set aside some time to interact with them and understand their business and services. You may form future alliances. Build up the morale of your team: Being part of a trade show can build up the morale and teamwork of your employees. Remember to rotate the duties of each member like handing out brochures or manning the booth. It is also important that they understand that the image that they convey to trade visitors during the event will go a long way in creating brand consciousness and corporate positioning. About The Author Colin Ong TS is a recognised authority in Corporate and Career Strategy. Visit his sites at http://www.mrmc.com.sg; colin@mrmc.com.sg
Cat 267 |
|
|
|
RELATED ARTICLES
Killer Press Kits - Press Kits That Demand Attention So, you've had your book published or you've gone the self-published route, but what do you do now? Why PR Can be Effective Medicine When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations. Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time Public relations writing when writing press releases can be a real challenge. Building Community Support for Project Permitting, Construction, and Marketing Redevelopment is replacing new construction throughout the Greater Boston area, as construction costs climb and the commercial/retail vacancy rate reaches new (and alarming) levels. Mind Your Own Business! And the best way to mind your own business is to insure that those audiences whose behaviors have the greatest effect on your enterprise keep thinking about you in the most positive way. Reason is, bad behaviors often follow bad perceptions, so what your external audiences think about you can mean success or failure. Are You Sure You Know What Youre Doing' Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases. Managerial Survival Key For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives. Publicity: Polls and Surveys Are a Great Path Free Publicity When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys. Put Yourself in the Reporters Shoes Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone numbers of experts who can tell you about it, ways to prevent the virus from spreading, how to eradicate the virus and repair the damage to computers, and a spokesperson from at least one of the banks so you can get a quote for your article -- all before 5 PM so you can write the story that will appear on tomorrow's front page. Whew! Why Do You Want PR' To get someone's name in the newspaper or a product mention on a radio talk show? The Power of Radio - Tips for Great Radio Interviews Many people are intimidated by radio interviews, whether live or pre-recorded and often spoil great promotion and branding opportunity in less then effective interviews. So Whats Wrong With Strategic' Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need. Lets Blow The Lid Off Public Relations And show it for what it is - a humdinger of a strategy machine using cutting-edge communications tactics that lead directly to program success. And all because perceptions were altered, behaviors modified and the employer/client satisfied with the end result. The Only Way to Get Free Advertising' Receiving free advertising is the dream of most business people. If you've ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on. Maybe next time you can beat them to the punch and reach thousands at no cost. Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them ' their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you. Public Relations Productivity Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives? Rise of the Creative Class The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects of those intended. This is because they fail to take into account the public's profound resistance to the traditional communication stimuli. Public Relations Strategies: Announcing News on a Press Tour Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Public Relations ' Defining Your Organization from the Inside Out What do your customers say about your company? Your Financial Planning Clients May Hold the Key to Free Publicity Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.
|
 Public relations home | Public relations site map | custom google search | Privacy policy |
| Copyright © 2010 www.dovada.net.au Website Hosting Australia |
